Fruit Ninja Branches Out Into Licensing/Product Development

Fruit Ninja Players Can Look For Plush Toys, Electronics, Fruit Snacks, T-Shirts and More Starting This Week Through 2012 and beyond.

What they need is an official muscle cream to put on your shoulders because mine are still dead.  Don’t misunderstand, I still play the game, I just throw more kicks into the mix.


Acclaimed mobile developer, Halfbrick, today announced that it has partnered with some of the world’s leading consumer products companies including Mattel, Jazwares, Basic Fun and Nanco to bring Fruit Ninja licensed products to fans worldwide.

With more than 130 million downloads and named one of Time magazine’s “50 Best iPhone Apps of 2011,” Fruit Ninja lets players slash and splatter fruit with ninja-like precision by flicking a finger across the touchscreen to increase their scores and ascend leaderboards. Players can slice and swipe their way through the various game modes — Classic, Zen and Arcade — to become the ultimate Fruit Ninja.

The Fruit Ninja licensee partners include:

TOYS

  • Basic Fun: Handheld electronic devices and key chains
  • Jazwares, Inc: Plush, figures and electronics
  • Mattel: Card and Board Games
  • Nanco-Nancy Sales Inc: Amusement plush and novelty toys

APPAREL

  • Bioworld Merchandising: Headwear, Bags, & Accessories
  • Hybrid: Apparel
  • MjC: Sleepwear, loungewear and underwear

MISCELLANEOUS PRODUCTS

  • Coveroo: Phone cases
  • Calendar Holdings: 2013 Calendars
  • Healthy Food Brands: Fruit snacks and gummies
  • SmileMakers: Stickers
  • Trends International: Posters


“Fruit Ninja continues to be one of the most popular apps in the world, with a nearly 2-year run on the Top 10 Paid App lists worldwide. Working with partners to create Fruit Ninja products has always been part of our long-term plan, but we have been very selective, both in choosing our partners and in approving their products. The end result is a strong coordinated product line-up that will start hitting shelves this week and later this and next year,” said Shainiel Deo, Halfbrick’s CEO. “For the first time, we’re creating characters and personalities around the fruit that players slice through. I’m confident that the Fruit Ninja community will love these products.”

Fruit Ninja is available for download through the iTunes App Store for $0.99. Fruit Ninja HD for iPad is available for $2.99. The game is also available for $1.26 on the Android Market.

Always expanding for its growing fan base, the Fruit Ninja franchise recently spawned three new versions on different platforms — Fruit Ninja Kinect on Xbox LIVE® Arcade (XBLA) for the Xbox 360® video game and entertainment system, Fruit Ninja: Puss in Boots for all iOS devices and Fruit Ninja Frenzy on Facebook. Fruit Ninja Kinect won “Casual Game of the Year” from the 15th Annual Interactive Achievement Awards and was one of the top 10 top-selling XBLA games of 2011. Still in beta, Fruit Ninja Frenzy has logged over one million users. Halfbrick continues to support Fruit Ninja with content updates, including 10 free updates last year.

To download Fruit Ninja directly via the iTunes page, visit: http://itunes.apple.com/us/app/fruit-ninja/id362949845?mt=8

For more information about Halfbrick, visit: http://halfbrick.com and for more details on Fruit Ninja, check out the Fruit Ninja Facebook page: http://www.facebook.com/fruitninja

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