Microsoft and Right To Play Announce Partnership

A sponsorship package comprised of a cash donation, Xbox 360 and Kinect hardware as well as software, collectively valued at over US$1 million, to help the charity’s community outreach programs

Today, both Microsoft Ltd and Right To Play, a leading international  children’s sport and play charity, are excited to announce a 2012 sponsorship program which will see Microsoft provide much-needed funds and product for Right To Play activities  based here in the UK as well as abroad. The partnership consists of a cash donation to the charity along with donated Microsoft hardware and software products.

Jonathan Grimes, Head of Microsoft’s Retail Sales and Marketing Division (UK), said: “We’re hugely excited by the Right To Play partnership. Both organizations believe that active play through sport and technology can achieve a positive, inclusive and sustainable future for children. Microsoft is also deeply committed to improving lives and addressing difficult societal issues through technology, so we look forward to assisting Right To Play with their incredibly worthwhile work over coming months.”

”With Microsoft’s support we will continue to improve the lives of so many children and to spread our message about the power of sport and play to transform lives,” said Johann Olav Koss, President and CEO of Right To Play. ”Our programs teach children important lessons through play about how to protect themselves from disease, how to resolve conflicts peacefully, how to be more tolerant. A simple game of tag is an opportunity to teach children that malaria is passed from person to person through mosquitoes. That Microsoft shares our belief in the value of play makes this partnership a perfect match.”

In addition to cash, hardware and software collectively valued at over US$1 million,  as part of the 2012 sponsorship package, Microsoft Ltd staff will be invited take part in various fundraising initiatives for the charity, along with integrated marketing activities across the Xbox brand, including:

·         Incorporating Right To Play into Xbox’s forthcoming pan-European summer sports campaign on Xbox LIVE
·         Undertaking ‘Game with Fame’’ with Right To Play Athlete Ambassadors for fundraising
·         In a cause marketing first for Microsoft, Right To Play branding will feature in Kinect Sports: Season Two Basketball DLC (due for release on April 2nd)
·         Providing consoles and Xbox-based lessons for Right To Play’s ‘Play Day’ events in underprivileged UK areas.

Geographically, the Microsoft Ltd sponsorship package will support Right To Play’s programs around the world. With Right To Play operating in more than 20 countries across Africa, Asia, the Middle East, and South America as well as having fundraising offices in the UK, Norway, Netherlands, Switzerland, Canada and the United States, the following communities in these regions will benefit:

·         Africa – Benin, Burundi, Ethiopia, Ghana, Kenya, Liberia, Mali, Mozambique, Rwanda, South Sudan, Tanzania and Uganda
·         Asia – China, Pakistan, Thailand
·         Middle East – Jordan, Lebanon, Palestinian Territories (West Bank & Gaza)
·         Latin America – Peru
·         Pilot Programs – Canada (First Nation program in Northern Ontario); Norway (Children of Asylum Seekers) and USA (New York pre-school program in Harlem, NYC from September 2012)


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